![]() ![]() Stores are getting a lot of pitches about how great a product is, and how it’ll totally be a hit with shoppers, and so on. One reason why is that there are more brands than ever, especially in consumer goods. The old way of pitching your brand to retailers doesn’t cut it anymore. You should totally give us a few more facings.”ĭoes that still work? Has that ever worked? How does your brand convince retailers to give you more share of shelf? Does the conversation go something like this? It is possible to increase your share of shelf smarter, not harder. What’s not always common knowledge? That there are easier ways out there to convince stores to give you better placements on the shelf. It’s common knowledge that optimizing shelf space at your top-performing retailers (and edging out the competitors in your category) is a core part of increasing sales. Ahh, the age-old problem for your brand-how to win more share of shelf.
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